Rock County ranks 13th in tourism spending

By Stan Stricker
From the WCLO newsroom:

A state study shows tourism spending in Rock County totaled more than $233 million last year.

Janesville Area Convention and Visitors Bureau Director Christine Rebout is pleased Rock County ranked 13th in the state for spending. Rebout considers the ranking good, considering it compares to areas like the "Dells" and the "Home of the Packers".

Rebout says Janesville's location makes it very convenient for travelers, especially those from Illinois looking for a taste of what Wisconsin has to offer.
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How much does Lake Koshkonong/Rock River contribute to the $233 million tourist dollars? 10%? 20%? Maybe more?

Koshkonong translates into roughly a $46 million asset, likely more.

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