Jefferson's big development plans center around rivers, downtown

From the Milw Journal Sentinel

...The city with 7,787 residents sits along the Rock and Crawfish rivers, about midway between Milwaukee and Madison.

...The city is determined to open up its waterfront, to turn it into a residential and recreational front door instead of a back door of industry

...Several sites on or near Rock River are targeted for revitalization. Development plans include apartments for seniors, condos, townhouses, single-family homes, parking, an arts incubator and a riverwalk that would also embrace the Crawfish River.