Study seeks to chart Geneva Lake's economic power

From the Janesville Gazette

...The survey is intended to identify groups who live in the area, measure patterns of consumption and examine how changes in Geneva Lake water quality and quality of life might change those patterns, said Russell Kashian, assistant professor of economics at UW-Whitewater.

..."We want to give policy makers an idea of the economic impact of Geneva Lake, and indirectly, give them a way to market the lake," Kashian said.

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Dr. Kashian was among the RKLD's team of expert witnesses during the Contested Case Hearing.

Read his testimony HERE